Permarent- An Online Marketplace

Started by IIT and BITS alumnus, Permarent is an online platform where you can get furniture, home appliances and custom made packages on rent. As the online rental space is not untouched in India, the vision was to create a fresh and unique brand identity that helps the brand distinguish themselves from the competition and create a feel-good appeal for the consumer.

The team underwent a rigorous design thinking process to create a minimal yet stimulating brand identity.

- Brand Identity Design

- Stationary, Packaging and Merchandise Design

- Offline Activations and Brand Partnerships

The logo uses line art to create the outline of a confined and inviting space while keeping the initial 'P' as a part of the design.

Given renting over owning is a newer market trend and comes with its own set of adoption challenges, we used the colour purple to associate the concept with royalty and respect. Also, as the brand caters to personal and professional spaces, mint was incorporated to promote feelings of tranquillity and calm.

All in all, the new identity helped give the brand a creative and imaginative outlook along with increasing the level of consistency and brand recall. 

Permarent- An Online Marketplace