Reebok Classic x Kendrick Lamar Leather Lux

In Compton, there is a saying that 'mixing Red and Blue makes Green. While ‘green’ is usually thought of in a monetary aspect here, this shoe represents a new definition of ‘green’- community growth. Kendrick stays true to the core beliefs that he's held strong since his roots in Compton. Unity continues to ground him and power his artistry as he strives to make a difference in the modern cultural climate, for that he is the perfect champion and validator of Reebok Classic.

Following up on the success of the 'Perfect Split', the launch of the Kendrick Lamar Special Edition Sneakers- the ‘Red and Blue’ collection, which celebrates one of the brand's most iconic sneakers, the 'Classic Leather' with a two-day event at UB City, Bangalore.

- Campaign Conceptualisation

- Pre Buzz Generation Exercises

- Live Social Media

- Influencer Marketing and Brand Partnerships

- Event Design and Execution

- Photography and Videography

We created larger engagement at the city hot-spots and interacted with influencers and prospective buyers. An interactive installation set-up in the shoe colours along with a showcase with embedded experience zones- retro gaming, open graffiti challengers, skate-boarding, beat- boxing, war of the DJ's, music, hip hop dance activities, picture areas and a massive dance performance for the brand raffle announcement.

The campaign brought about massive brand awareness, relevant target engagement, generated effective online content and helped push sales.

Reebok Classic x Kendrick Lamar Leather Lux