Reebok Classic x Kendrick Lamar Perfect Split

Reebok Classic is a lifestyle shoe brand that consists of athletic shoes that became popular casual wear. The brand partnered with the Grammy-award winning rapper Kendrick Lamar and wanted to bring out the classic sneakers for the Indian market, with a strong focus on the Bangalore sneaker-heads.

Objective- To announce the arrival of Reebok Classic, Bangalore at Sprynt, VR mall and to build up the momentum for the next limited edition launch.

- Campaign Conceptualisation

- Pre Buzz Generation Exercises

- Live Social Media

- Influencer Marketing and Brand Partnerships

- Event Design and Execution

- Photography

Living true to Reebok Classic and Kendrick Lamar's love of originality and creativity, we conceptualised and executed a pre-buzz plan across popular city hot-spots followed by the final launch at Sprynt, VR Mall, Bangalore with a one day 'Open Mic and Design Challenge' bringing together beat-boxers, hip hop dancers, rappers, designers, online influencers, stand-up comedians and musicians to truly celebrate 'The Perfect Split' and take on the country with #ReebokRespectYourRoots.


Reebok Classic x Kendrick Lamar Perfect Split