Objective- To announce the arrival of Reebok Classic, Bangalore at Sprynt, VR mall and to build up the momentum for the next limited edition launch.
- Campaign Conceptualisation
- Pre Buzz Generation Exercises
- Live Social Media
- Influencer Marketing and Brand Partnerships
- Event Design and Execution
Living true to Reebok Classic and Kendrick Lamar's love of originality and creativity, we conceptualised and executed a pre-buzz plan across popular city hot-spots followed by the final launch at Sprynt, VR Mall, Bangalore with a one day 'Open Mic and Design Challenge' bringing together beat-boxers, hip hop dancers, rappers, designers, online influencers, stand-up comedians and musicians to truly celebrate 'The Perfect Split' and take on the country with #ReebokRespectYourRoots.