According to a 2014 Wall Street Journal article, with their constant desire for innovation, the company sells 2.5 million stand mixers every year. That's enough to fill every seat of the 19 largest football stadiums in America. Let that sink in for a second.
A Christmas Campaign titled ‘KitchenAidTurnsSanta’ for 11 countries to create product awareness with engagement and long-term recall.
- 11 Country Christmas Campaign Conceptualisation
- Content Direction and Development
- Print, Digital (Online Ads, Innovative Ads, SEM, E-mailers) and SMM
- Web Development, Influencer Campaign
- Innovative POS and In-Store Engagement
A singular campaign communication strategy was developed for the global market, panning across varied marketing verticals. Establishment of an effective story-line brought together professional bakers, enthusiastic home bakers, helped reach out to the potential consumers with a shared love for food and baking. All in all creating a memorable impact and a surge in product sales.